When your kid only has 3 hours out of the entire year to maximize their trick-or-treating experience, you can either grab an extra bag and help them or use our less-heavy, innovative solution for Target: Treatster.
Target wanted to cater to Halloween fanatics' need for the best costumes, decorations and candy, and the children is us responded by creating a microsite that works on an upvoting system by kids - for other kids.
Additionally, we challenged ourselves to create a supportive technology piece that would bring the whole experience together. Ten 3D-printed pumpkin pails were created to connect to the microsite with an upvote button feature on the side of the pail.
You can thank your kid's 10-week sugar rush on us.